So... What about copywriting? Copywriting is defined as the use of words to promote a person, a business, an opinion, or an idea (Wikipedia). Copywriting for business related initiatives including advertising, marketing, public relations, and strategic development, if done well… is targeted, intentional, precise, and motivating. Quality over quantity can be crucial. More copywriting, or rather more words, is usually not the answer. At times, you may have ten seconds to drive home a message that encourages a potential response. A best practice is the “less is more” theory. And these days, more often than not, it has to be. Do not underestimate the power of high-quality copywriting. Certainly, media must be visually enticing… but, the wording must be equally as engaging. One way to assist the growth of your business is to have defined purpose and enthusiasm behind what you are conveying in writing. Read More
How Does Copywriting Help Your Business?
Are you promoting a new product or service? Trying to get a press release published? Having a special event or sale? Can't figure out what to post on social media? Making over your company brochure? Not coming up with quite the right ad headline? Developing a new web site? About to rebrand?
Whatever business building or awareness strategy you are trying to market, effective writing is always a necessity. And, the quality of writing is critical when it comes to increasing your bottom line. Michele Pelusi Copywriting offers innovative, strategic, customized copywriting designed to assist you in reaching your business goals.
My specialized 10 Question Brief including intuitive questioning, calculated analysis, and interactive brainstorming expedites copy direction and effectively puts the words into motion for your special project. Let the words take you there!
